Hero Mavrick 440: The Cruiser That Could Shake Up Royal Enfield’s Throne

The Indian cruiser bike segment is heating up, and Hero MotoCorp is making its boldest move yet with the Hero Mavrick 440. Designed to go head-to-head with Royal Enfield’s Classic 350 and Meteor 350, the Mavrick 440 offers modern features, stronger performance, and a fresh design—without crossing the ₹2.3 lakh mark.

Could this be the bike that finally dethrones Royal Enfield? Let’s break it down.

Engine & Performance: Muscle Under the Tank

The Hero Mavrick 440 borrows its heart from the Harley-Davidson X440—a 440cc, single-cylinder, air/oil-cooled engine producing 27 bhp and 38 Nm of torque. That’s significantly more powerful than Royal Enfield’s 350cc engines.

• Transmission: Smooth 6-speed gearbox with a slipper clutch

• Performance: Versatile, refined, and highway-ready

• Top speed: Estimated 140+ km/h

• Real-world mileage: Around 30-35 km/l

Verdict: Cruise-ready with stronger acceleration and better high-speed capabilities.

Design & Styling: Youthful, Yet Classic

The Mavrick 440 stays true to cruiser roots with a muscular stance, but adds modern flair.

• LED headlamp and DRLs

• Sculpted fuel tank

• Split seat for enhanced pillion comfort

• Aggressive side panels and exposed frame

• Minimalist rear section with sharp LED taillight

Verdict: A design that appeals to both cruiser traditionalists and younger urban riders.

Technology & Features: Modern Cruiser with a Digital Edge

The Mavrick 440 comes packed with tech typically unseen at this price point in cruisers:

• Fully Digital Instrument Console with Bluetooth Connectivity

• Ride Modes (Expected)

• USD Front Forks and Rear Monoshock Suspension

• Dual-Channel ABS for enhanced safety

• Smartphone Notifications & Turn-by-Turn Navigation (via App)

Verdict: Feature-loaded and future-ready—ideal for tech-savvy bikers.

Price & Value for Money

• Expected Price Range: ₹2.0 ₹2.3 lakh (Ex-showroom)

• Competes with: Royal Enfield Classic 350 (₹1.93 lakh) & Meteor 350 (₹2.03 lakh)

Verdict: More performance and better features at a marginal price hike = excellent value proposition.

Mavrick 440 vs Royal Enfield Classic 350/Meteor 350

Verdict: If performance, tech, and value matter more than nostalgia, the Mavrick wins.

Why the Hero Mavrick 440 is a Real Threat to Royal Enfield

• More Power, Modern Design: Beats RE’s 350cc lineup on raw performance and contemporary styling.

• Tech-Friendly Features: From Bluetooth to digital dashboards—tailored for Gen Z and millennials.

• Strong Service Network: Hero’s massive pan-India network gives it an edge in maintenance accessibility.

• Better Urban Appeal: While RE bikes are steeped in legacy, Mavrick 440 brings freshness to the segment.

Final Verdict: The New-Age Cruiser for Today’s Rider

The Hero Mavrick 440 isn’t just another challenger—it’s a legitimate rival to the Royal Enfield legacy. It’s modern, muscular, feature-loaded, and reasonably priced. With solid backing from Hero’s service ecosystem and younger design language, the Mavrick 440 might be the wake-up call the cruiser segment needed.

Buy it if:
You want a performance-oriented cruiser with modern tech
You’re upgrading from a commuter and want a stylish mid-size bike
You want Royal Enfield vibes, minus the retro quirks

Consider RE if:
You love old-school charm and heritage-driven riding feel
You want a more relaxed, thumper-like experience