Bengaluru : Close on the heels of Flipkart Samarth witnessing 1.7x growth in its seller base in Karnataka compared to last year, the company will be hosting its first-ever dedicated sale event on January 26 to mark Republic Day celebrations.

The event, named ‘Crafted by Bharat’, will focus on celebrating India’s rich culture and heritage by showcasing a wide range of handicrafts and handlooms from across the country, Flipkart said.

Under the Samarth programme, Flipkart works with several government entities, livelihood missions and NGO partners to on board rural entrepreneurs onto its platform.

In the year 2020, Flipkart signed an MoU with the Department of MSME and Mines of Karnataka government to enable local artisans, weavers and craftsmen to reach Flipkart’s pan-India customer base of over 400 million.

This partnership saw renowned Karnataka-based brands such as Cauvery Crafts and Priyadarshini Handlooms, which are a part of Karnataka Handlooms Development Corporation, joining Flipkart Samarth.

Flipkart is further making the e-commerce experience seamless, with the Flipkart app available in 11 Indian language interfaces including Telugu, Kannada, Marathi, Bengali and more.

Through this, Flipkart is attempting to bring technology to democratize and empower the under-served sections of society.

Meanwhile, Flipkart Samarth witnessed1.7x growth in its seller base in Karnataka compared to last year. Bengaluru, Mysuru, Dharwad and Ramanagaram were the top cities contributing to this growth.

Flipkart Samarth, launched in 2019 with the aim of bringing India’s artisans, weavers and micro-enterprises into the e-commerce fold, is making a positive difference to over a million livelihoods.