CPI(M) Strengthens Social Media Strategy After Setback in Kerala Elections

Thiruvananthapuram, November 13 (Daily Kiran) : The Communist Party of India (Marxist) [CPI(M)] is making a strategic comeback in the realm of social media following a significant defeat in the April assembly elections. The party, which has faced numerous challenges on political and legal fronts, is now establishing a modern “Special Legal Cell” staffed by experts from across the state. This initiative aims to combat fake news, defamatory campaigns, and allegations directed at the party and its leaders.

In addition to this legal cell, the CPI(M) has formed a dedicated team of Right to Information (RTI) activists. This team will monitor government activities closely, leveraging the RTI law. These steps come during a particularly challenging period for the party.

Under the leadership of Pinarayi Vijayan, the Left Democratic Front (LDF) suffered a major blow, securing only 35 seats in the 140-member assembly—one of the worst outcomes in the party’s history. This defeat dashed their hopes of making history by remaining in power for a third consecutive term.

In the 2021 elections, the LDF had won 99 seats, but that number plummeted after the recent polls. The pressure on Vijayan is mounting, especially with investigations by the Enforcement Directorate (ED) naming him, his daughter, son-in-law, and CPI(M) MLA P.A. Muhammad Riyas.

New allegations and ongoing investigations initiated by the new government have further complicated the party’s situation. While there has been no open rebellion against Vijayan’s leadership, this defeat and subsequent events have raised questions about his previously unchallenged grip on the organization.

Despite the unrest within the party, no one has publicly challenged his leadership yet. Meanwhile, Chief Minister V.D. Satheesan is advancing investigations into several controversies linked to the previous government, including the Public Service Commission recruitment scam and alleged irregularities in the health sector.

The CPI(M) is increasingly concerned about the growing influence of social media in shaping public opinion, especially after the BJP secured three seats in the Kerala assembly. Ironically, the party once effectively used these platforms to build Vijayan’s image and reach voters.

Now, as criticisms and allegations spread rapidly through the same channels, the CPI(M) has decided to take organized legal action to address these challenges. This new cell signals that the party is preparing not only for battles on the political front but also in the digital arena.