Big Launch from the House of Radico Khaitan

Udaipur : Radico Khaitan Limited, one of India’s oldest and largest spirits companies, and the maker of Jaisalmer Indian Craft Gin, proudly announces the launch of their latest addition to the super-premium product portfolio, “Happiness in a Bottle: A Happily Crafted Gin.” This uniquely distilled gin collection is meticulously crafted to infuse every sip with joy and happiness, combining vibrant colors, delightful flavors, and an innovative blend of botanicals.

The “Happiness in a Bottle: A Happily Crafted Gin” collection showcases three enchanting variants: Joy of Juniper, Joy of Pink, and Joy of Citrus. Each variant embodies a distinct character, offering a sensational flavor experience that leaves a lasting impression on the palate. Notably, with the introduction of the “Joy of Pink” variant, RadicoKhaitan also ventures into the pink gin category, captivating gin enthusiasts with its unique allure.

At the heart of these variants lies a carefully curated selection of 15 botanicals, including Juniper, Angelica, and Coriander, chosen meticulously to create a harmonious fusion of flavors and aromas. A standout ingredient across all variants is Ashwagandha, a renowned herb celebrated for its vitality and mood-enhancing properties.By incorporating Ashwagandha, RadicoKhaitan adds an extra layer of vibrancy to this gin, inviting consumers to embrace and cherish the joyful moments in life.

The bottle design itself is a testament to artistic excellence, exuding a visual allure that captivates the eye. Adorned with a visually strikingdesign, embellished with unique crystals, enhanced by a canvas textured brush paint designed label, and crowned with a diamond-shaped cap, it stands out as a true work of art. Moreover, each bottle is elegantly accessorized with a neck tag, conveying information about the variants and adding an element of sophistication.

Commenting on the launch, Mr. Amar Sinha, the Chief Operating Officer of Radico Khaitan, said, “After the resounding success of Jaisalmer Indian Craft Gin, we take immense pleasure in presenting our newest creation, ‘Happiness in a Bottle: A Happily Crafted Gin,’ infused with the unique herb, Ashwagandha. This remarkable blend not only tantalizes the taste buds but also uplifts the spirits, making it a perfect companion for celebrating happy moments in life. With a vibrant palate, alluring flavors, and meticulously curated botanicals, we offer another exquisitely handcrafted spirit for the gin connoisseurs seeking a truly gratifying experience. We hope that every sip will inspire the consumer to savor the flavors and relish the joyous moments that make life truly fulfilling.” Mr. Sinha further added, “The success of Jaisalmer Indian Craft Gin is a testament to our expertise and craftsmanship, and with ‘Happiness in a Bottle’ Gin, consumers are in for a truly euphoric experience.”

Availability and Price Points “Happiness in a Bottle: A Happily Crafted Gin” will be available in select retail outlets in Rajasthan, Delhi, Haryana, Goa, and Karnataka in the first phase of the launch. The gin is offered in 180 ml and 750 ml SKUs, priced at Rs. 500-550 and Rs. 2000-2200, respectively.