BSNL Launches IFTV: A Revolutionary Entertainment Platform
New Delhi, January 28, 2025: Bharat Sanchar Nigam Limited (BSNL) has launched Integrated Free TV (IFTV), a groundbreaking platform that brings together over 550 live SD and HD TV channels and more than 18 premium OTT apps under a single subscription. Developed in collaboration with technology partner Skypro and OTT provider PlayboxTV, this service promises seamless entertainment at no additional cost for BSNL broadband users, catering to millions of viewers across India.
BSNL Unveils IFTV Service
The launch event, held on January 28, 2025, witnessed the presence of prominent dignitaries, including:
- Jyotiraditya M. Scindia, Minister of Communications
- A. Robert J. Ravi, ITS, CMD, BSNL
- Neeraj Mittal, IAS, Secretary, Department of Telecommunications
- Leadership teams from Skypro and PlayboxTV
Speaking at the event, BSNL emphasized its commitment to digital inclusivity, leveraging its extensive broadband infrastructure to deliver an affordable and unified entertainment experience to its customers, including those in rural and remote areas.
Key Features of IFTV
- Comprehensive Content Offering:
- 550+ live SD and HD TV channels
- Access to 18 premium OTT platforms
- A unified app experience available on mobile and TV platforms
- Seamless Integration:
- Combines live TV and on-demand OTT content under a single subscription.
- Designed to eliminate the need for multiple apps and subscriptions.
- Free for BSNL Broadband Customers:
- Available at no additional cost to over 4 million BSNL FTTH customers as part of their broadband plans.
- Technological Backbone:
- Skypro ensures robust infrastructure and content delivery.
- PlayboxTV curates premium content, integrating live TV and OTT services into one cohesive platform.
Industry Leaders Speak on IFTVโs Impact
HK Makkar, CGM, Maharashtra, hailed the collaboration with Skypro and PlayboxTV as a game-changer, stating:
โThis initiative enhances the value of BSNL services, particularly for rural customers. By integrating live TV and OTT content, we are ensuring that digital entertainment is accessible to everyone.โ
Pawanpreet Dhaliwal, Director of Skypro, highlighted the technological advancements powering IFTV:
โIFTV demonstrates our commitment to delivering cutting-edge infrastructure, ensuring a seamless and reliable entertainment experience for millions of users nationwide.โ
Aamir Mulani, Founder of PlayboxTV, emphasized the platformโs role in Indiaโs digital transformation:
โBy integrating live TV and OTT content into one platform, IFTV offers an unmatched entertainment experience aligned with the nationโs vision for digital inclusivity.โ
Driving Digital Transformation in India
BSNLโs IFTV service is a pivotal step towards making digital entertainment accessible and affordable for all Indians. By leveraging its broadband network and collaborating with industry leaders, BSNL is bridging the gap between traditional television and modern OTT platforms, ensuring that customers, especially in rural areas, can enjoy premium entertainment with ease.
This initiative aligns with Indiaโs Digital Transformation Goals, empowering viewers with convenience, affordability, and access to world-class content.
