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IndiGo wins ‘Best Conversational Brand Online’ at SAMMIE Awards

InterGlobe Aviation (IndiGo) has received the ‘Best Conversational Brand – Online’ at SAMMIE Best Social Media Brands Awards & Summit by Social Samosa in Mumbai. The award celebrates the brands with best Content Marketing, Influencer Marketing, Social Media Advertising, the consistency to engage and converse with new audiences every day and the will to experiment with innovative ways. InterGlobe Aviation ... Read More »

Reebok on the front foot. Signs Katrina Kaif as the new brand ambassador

Udaipur :Leading fitness brand Reebok has announcedBollywood actor andwellness enthusiast, Katrina Kaif, as their new brand ambassador in India.Thisassociationwould further Reebok’s commitment to be the best fitness brand in India. Katrina, who trains hard towards a fitter and better self each day, embodies the brands ethos and is an inspiration for today’s generation. Sharing her excitement on associating with Reebok, Katrina ... Read More »

ITC’s snacks brand releases ‘Come on India, Dikhado!’ song

ITC’s snacks brand — Bingo has released ‘Come on India, Dikhado!’ song, using the iconic cheer from the classic cricket anthem from the late 90’s. ‘Come on India!’ cheer, which resonated with the sporting spirit of each Indian of that era, has been used in the latest anthem by Bingo! to pack a punch of excitement among the modern day ... Read More »

Voltas opens new brand shop in Kerala

Voltas has launched a new Brand Shop – Rams AC Systems at Chackai, Thiruvananthapuram in the state of Kerala. The brand store features a well-designed and visually appealing display of new range of Voltas and Voltas Beko’ products, comprising Air Conditioners, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves and Dishwashers. The Brand Shop is being ... Read More »

TAFE signs on Akshay Kumar as the brand ambassador for Massey Ferguson tractors

Udaipur : TAFE – Tractors and Farm Equipment Limited, the third largest tractor manufacturer in the world and second largest in India (by volumes), has announced a brand association with actor Akshay Kumar forMassey Ferguson tractors.Over the past 60 years,TAFEhas been reshaping the agricultural landscape of India and the world with a global footprint across 100 countries and a cumulative ... Read More »

ITC gains with its personal care brand launching ‘Fiama Scents’

ITC is currently trading at Rs. 308.65, up by 1.65 points or 0.54% from its previous closing of Rs. 307.00 on the BSE. The scrip opened at Rs. 307.00 and has touched a high and low of Rs. 309.85 and Rs. 306.70 respectively. So far 145561 shares were traded on the counter. The BSE group ‘A’ stock of face value ... Read More »

Palred Technologies’ arm inks pact with Amazon to sell Xmate brand of products

Palred Technologies’ subsidiary– Palred Technology Services has signed an agreement to sell the Xmate brand of products on Amazon India. Amazon has approved 45 different products / stock keeping units (SKUs) under this agreement. Palred Technology Services would be selling Xmate brand of products only on Amazon India. Palred Technology Services operates as a subsidiary of Palred Technologies. Palred Technologies ... Read More »

Indian Terrain Fashions signs MS Dhoni as brand ambassador

Indian Terrain Fashions has signed cricketer MS Dhoni as its brand ambassador. The company is targeting to achieve turnover of Rs 650 crore in the next 3 years and to double its retail network to 300 outlets. Indian Terrain Fashions is engaged in the business of manufacture and sale of apparel. The Company’s geographical segments are Domestic, which includes sales ... Read More »

Voltas zooms on opening new brand shop in West Bengal

Voltas is currently trading at Rs. 589.50, up by 14.85 points or 2.58% from its previous closing of Rs. 574.65 on the BSE. The scrip opened at Rs. 582.00 and has touched a high and low of Rs. 605.25 and Rs. 582.00 respectively. So far 38206 shares were traded on the counter. The BSE group ‘A’ stock of face value ... Read More »

KPR Mill forays into domestic retail market with FASO brand

KPR Mill has entered the domestic retail market with FASO (Fashion Adapted Sustainable and Organic) brand of inner wear and athleisure products. The products will be made in-house. KPR Mill is a garment exporter, as well as a vertically integrated apparel company. It is engaged in manufacturing and marketing readymade knitted garments, knitted fabrics and cotton yarn. WhatsApp Facebook Twitter ... Read More »

Aditya Birla Fashion’s menswear brand launches ‘Great Fashion at 999’ campaign

Aditya Birla Fashion and Retail’s menswear brand — Peter England has joined forces with the champions of Chennai Super Kings to celebrate the fashion extravaganza ‘Great Fashion at 999’. The latest campaign highlights the brand’s offering of different styles across categories starting from Rs 999. This consolidates the brand’s commitment to contemporary, smart, casual style at an attractive price point. ... Read More »

Indian Hotels moves up on launching new hotel brand ‘SeleQtions’

Indian Hotels Company is currently trading at Rs. 151.85, up by 0.20 points or 0.13% from its previous closing of Rs. 151.65 on the BSE. The scrip opened at Rs. 152.50 and has touched a high and low of Rs. 153.15 and Rs. 151.50 respectively. So far 8326 shares were traded on the counter. The BSE group ‘A’ stock of face ... Read More »

Havells’ consumer durable brand launches ‘Grande Series’ of ACs

Mumbai : Havells India’s consumer durable brand — Lloyd has launched fastest cooling Air Conditioners ‘Grande’ for the upcoming summer season. The new range of Grande ACs can cool down the temperature to 18 degrees Celsius in just 45 seconds. The new range of ACs are aesthetically designed with a new Acrylic Panel and equipped with advanced features such as ... Read More »

Maruti Suzuki re-launches True Value with new brand, retail identity

Maruti Suzuki has re-launched True Value with a new brand and retail identity. The new True Value brings enhanced customer experience through transparency in selling and buying of pre-owned cars. Since relaunch, the new True Value network has expanded to 200 outlets in 132 cities across the country. The new True Value network, with large display area, has seen this ... Read More »

Trident wins ‘The Extraordinaire- Brand’ Award

Trident has been conferred with ‘The Extraordinaire- Brand’ Award at Brand Vision Summit ‘The Game Changers’ hosted by Nexbrands Inc. The award has been conferred upon Trident for having done the exemplary work. This award is a coveted recognition for pioneering the brand with customer-centric approach and placing the consumer at the center of all the company’s thoughts. Trident is ... Read More »

Subex launches new brand ‘CrunchMetrics’

Subex has launched a new brand, CrunchMetrics, an advanced anomaly detection system designed to help organizations discover business opportunities and mitigate risks in real-time. It leverages the combined power of statistics, Artificial Intelligence (AI) and Machine Learning (ML) to sift through data and identify anomalies that are a representation of business impact. CrunchMetrics is vertical agnostic and has a wide ... Read More »