Mahindra & Mahindra (M&M) has reportedly participated in a new road safety campaign ‘1 Crore Haath Saath Saath’. The road safety campaign was organised by the Society of Indian Automobile Manufacturers (SIAM), the Ministry of Road Transport & Highways (MoRTH), in partnership with the NGO Drive Smart Drive Safe (D2S).
The flag-off event of the campaign saw 80 employees and 78 community volunteers formed an impressive human chain on the Western Express Highway, near its Kandivali plant, to educate drivers and pledge their commitment toward safe driving.
M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.