Thomas Cook (India) is currently trading at Rs. 67.89, up by 0.50 points or 0.74% from its previous closing of Rs. 67.39 on the BSE.
The scrip opened at Rs. 68.85 and has touched a high and low of Rs. 68.85 and Rs. 67.49 respectively. So far 4522 shares were traded on the counter.
The BSE group ‘A’ stock of face value Rs. 1 has touched a 52 week high of Rs. 87.10 on 12-Dec-2022 and a 52 week low of Rs. 52.45 on 28-Mar-2023.
Last one week high and low of the scrip stood at Rs. 68.85 and Rs. 63.10 respectively. The current market cap of the company is Rs. 3193.41 crore.
The promoters holding in the company stood at 72.34%, while Institutions and Non-Institutions held 9.72% and 17.94% respectively.
Thomas Cook (India) has unveiled a new campaign to capitalise on the significant demand shift towards customized holidays. The campaign positions the brand as India ka Holiday Specialist, with the company’s long history of fulfilling holiday dreams for millions of customers over the years.
The company’s accelerated digital focus has resulted in building and strengthening its hybrid model – combining state of the art technology with human expertise and personal touch. This has resulted in a significant drop of around ten years in the average age of the company’s holiday customers. With Young Indians willing to increase spends for that once in a lifetime experience – there is a noteworthy shift from a saving to spending mindset.
The strategic intent behind the campaign is to take a long term and leadership position in the customized holidays space by owning noteworthy differentiators such as the most experienced holiday experts (itinerary curators), who now serve customers at their doorstep as a personal holiday maker to help them create itineraries as per their preferences.